Recap: Generation Beauty 2014

This past weekend I attended Generation Beauty by Ispy. Last year was its first year and I honestly hadn’t even heard about it but I saw images and this year they amped up their marketing for it and I couldn’t pass it up!

People have celebrated the fun events/tutorials/mini makeovers, the best goodie bag ever, and fun giveaways. How could I pass this up?!

GenBeauty ran from Friday to Sunday but Friday was an exclusive event for select beauty bloggers/vloggers. So I didn’t get to attend that but I made sure I was there bright and early on Saturday!

So I didn’t get great pictures of the space overall but Ipsy set up a huge tent on top of LA Live, the venue where they held the Grammys after party. And inside, each brand had their own stations.

At the first booth I visited, Benefit was giving away their brand new gel liner pen, that doesn’t even launch until later this month!

Here is one of their educators doing a tutorial on another GenBeauty attendee.

photo 1

She also did my liner but I haven’t tried it on myself yet! I will let you know how it turns out.

Next, China Glaze set up a bar where you could do your own nails or get ombre nails done. This was a fun idea to test their colors out.

photo 2

After making my way around, I came across the Lush booth which was showcasing 5 of their new products: mango soap, parsley prodigy soap, a new bath bomb, a new body butter, and a hair product (I think a styling gel?) These smelled great and were so fun to see and touch. I loved the soaps and am so excited they were included in our goodie bags (more on that below)


photo 3


At the Dermalogica booth, they did skin consultations and based on your needs they gave you a full size of one of their products. I got the Masque… can’t wait to try it!

photo 4


Now I don’t have pictures on all of these, but I also got a braid done at Oscar Blandi, got my foundation matched at BareMinerals (longest line ever!), got great nail polish remover samples for Josie Maran, got a complimentary Paleta (mexican popsicle) from NYX cosmetics, and a touch up from L.A. Girls

On sunday, I also stopped at the Temptu booth and tried airbrush makeup for the first time ever. IT. IS. AMAZING. I am getting married in August and knew I wanted Airbrush for my wedding but I’ve never tried it so I was basing my judgement on good pictures, not because I knew it was going to be awesome. They have me a quick do over and tutorial and I couldn’t believe that I came out looking like this!:

photo 5



Seriously, it is so easy and the results are just unmatched! I was so in awe that I bought one on the spot (okay, they were having a good deal for $79 for the system and a matched foundation) and got a bronzer and blush too! Probably my favorite experience through the whole event and it even introduced me to something super amazing that I can’t live without!


Here are the goodies I got just from going to the booths and participating in their activities/events.

photo 1

Soho powder brush, bare minerals bare skin foundation with the matching brush (have you seen this amazing new innovation?) and a moxie lipstick not pictured), They’re real fine liner, nix lip butter, proactive cleansing wipes, mark fading pads, and shine control (review coming).



Now on to what you really want to see right?! THE GOODIE BAG! So Ipsy gives out goodie bags during “Happy Hour” With your registration you get tickets to take to a certain booth at a specific time in the afternoon. You make a line and they exchange your ticket for your goodie bags! Each attendee received 2 on Saturday and 2 different ones on Sunday.

photo 2

The pink bag (from left to right): Cargo HD mascara, City Colors lipstick, Liner brush, Pixi eyeliner, Pixi lip butter, Temptu highlighter, BareMinerals mineral veil, and Sexy Hair hairspray, and Eva NYC shampoo and conditioner.

photo 3

Purple bag (left to right): Cargo HD Mascara, Temptu Blus, City Color cheek stain, HSI Argan Oil, Sexy Hair sea salt spray, Em lipstick, liner brush, Eva NYC shampoo and conditioner, and Bare Minerals primer.

photo 4

White bag (left to right): F21 Shimmer Stick, Josie Maran Cheek Gelee, Vincent Longo eyeshadow, China Glaze and L.A. Girls nail polish, Ardell Lashes, Benefit Porefessional sample, Dermalogica clear start overnight treatment, Pacifica lip shimmer, NYX eye palette, Laneige Water Moisture Cream (dying to try this!) and Pur Minerals lipstick pads (the colors are all single use swatches on individual cards…I’ve never seen this before)

photo 5


Blue bag (clockwise left to right as best I can): Lush Mango Soap, L.A. Girls and China Glaze polish, Ardell lashes, Laneige BB Cream (dying to try this too, I’ve only heard AMAZING things), Josie Maran argan body butter, NYX Chunky Dunk, Vincent Longo lipgloss, F21 Lipstick, Pacifica lip butter, Dermalogica Clear Start moisturizer, F21 blue, and Pur Minerals moisturizer.

Are you going to go next year? I am just waiting for the official ticket announcement!!!


If you are interested in joining Ipsy based on this amazing event, their love for their fans, and the great bags you get every month (p.s. Can’t wait to see what I get this month!) , go HERE.

PopSugar MustHave February 2014


This is most definitely, without a doubt, my FAVORITE subscription box.

It must be the mix of different items that really brings it all together and I find myself really loving a lot of the brands. Wit that said this is my 1 year anniversary box which was exciting. I wish it wasn’t so expensive but it is SO WORTH IT…and sometimes they have good coupon codes.





This was a bonus item and from other peoples reviews, seems to be pretty contentious since it doesn’t really “fit” with the whole Popsugar must have feel. It definitely feels like a marketing piece more than anything since it seems like Dial is trying to promote this new body wash. It’s not like the body washes I tend to use regularly but feels like a nice one to keep in my gym bag.




K. Hall designs Peony Travel candle $11

This candle smells lovely. I do not generally buy small candles like this but I do love them for my bathroom. This item is made by a company from St. Louis, MO……the city I just moved from to come to Los Angeles. This is the second ST. Louis made item in PopSugar boxes…the first was last September or October and it was a diffuser from Barr Co. . This makes me (a.) miss St. Louis (b.) wonder if someone at PopSugar is from there?!!? I am so curious now!!




Nourish Organics Argan Face Serum $24

I haven’t tried this product yet, it sounds wonderful and I love the feel of the brand…. After doing some exploring on their website and Facebook, I am dying to try these handwashes $32 is pretty reasonable! They are only available online and at Whole Foods according to their website.




Sugarwish Candy 

I do not like Cinnamon candy….but I will use these to bake/cook with or give them to someone who does. This package also came with a discount on a gift box. Sugarwish is a candy store that lets you buy in sets…so if you want to send someone gift you pick a 4-8 candy package box, Sugarwish sends them an e-card and lets them pick the candy they want to receive, and then they ship it to them! It is such a fun idea and I can’t wait to send it to someone!!




NCLA polish $16

I have SO MUCH polish and to be honest, I’d rather spend $11 (Maven rate) for a Julep polish and actually use it all then get big sizes like this I hardly get half way through. This is a pretty color and I do like the LA aspect of it but I have a color just like this so it is going into the gift pile. Although, this one is going to get gifted, I do use a nice lavender shade from NCLA that I love.




ModelCo Lip duo $20?

I couldn’t find this just as a single..only in sets…but this is BRILLIANT. I love it and want more so will probably get that set. I am not a gloss person so I don’t know why I am so excited about this but I am always willing to try gloss or, if this doesn’t work I love the concept so much I am willing to get other people to fall in love with it! I see ModelCo in a lot of subscriptions but I think this is the first time I actually have gotten something from them…I do like their innovative packaging though






Gorjana Griffin Jewelry Roll $45 (and gift card)


I NEEDED one of these so I am VERY happy. This is beautiful and will be great to travel with. The color shade of the leather is beautiful so I am very happy about that. Now I can finally stop packing all my little jewelry bags!I like gorjana stuff pretty well so I will probably use the gift card fairly soon….I do need to really clean out my jewelry stash though…


overall, not my favorite PopSugar but as a whole, PSMH is pretty amazing all around so I can never complain.