This past weekend I attended Generation Beauty by Ispy. Last year was its first year and I honestly hadn’t even heard about it but I saw images and this year they amped up their marketing for it and I couldn’t pass it up!
People have celebrated the fun events/tutorials/mini makeovers, the best goodie bag ever, and fun giveaways. How could I pass this up?!
GenBeauty ran from Friday to Sunday but Friday was an exclusive event for select beauty bloggers/vloggers. So I didn’t get to attend that but I made sure I was there bright and early on Saturday!
So I didn’t get great pictures of the space overall but Ipsy set up a huge tent on top of LA Live, the venue where they held the Grammys after party. And inside, each brand had their own stations.
At the first booth I visited, Benefit was giving away their brand new gel liner pen, that doesn’t even launch until later this month!
Here is one of their educators doing a tutorial on another GenBeauty attendee.
She also did my liner but I haven’t tried it on myself yet! I will let you know how it turns out.
Next, China Glaze set up a bar where you could do your own nails or get ombre nails done. This was a fun idea to test their colors out.
After making my way around, I came across the Lush booth which was showcasing 5 of their new products: mango soap, parsley prodigy soap, a new bath bomb, a new body butter, and a hair product (I think a styling gel?) These smelled great and were so fun to see and touch. I loved the soaps and am so excited they were included in our goodie bags (more on that below)
At the Dermalogica booth, they did skin consultations and based on your needs they gave you a full size of one of their products. I got the Masque… can’t wait to try it!
Now I don’t have pictures on all of these, but I also got a braid done at Oscar Blandi, got my foundation matched at BareMinerals (longest line ever!), got great nail polish remover samples for Josie Maran, got a complimentary Paleta (mexican popsicle) from NYX cosmetics, and a touch up from L.A. Girls
On sunday, I also stopped at the Temptu booth and tried airbrush makeup for the first time ever. IT. IS. AMAZING. I am getting married in August and knew I wanted Airbrush for my wedding but I’ve never tried it so I was basing my judgement on good pictures, not because I knew it was going to be awesome. They have me a quick do over and tutorial and I couldn’t believe that I came out looking like this!:
Seriously, it is so easy and the results are just unmatched! I was so in awe that I bought one on the spot (okay, they were having a good deal for $79 for the system and a matched foundation) and got a bronzer and blush too! Probably my favorite experience through the whole event and it even introduced me to something super amazing that I can’t live without!
Here are the goodies I got just from going to the booths and participating in their activities/events.
Soho powder brush, bare minerals bare skin foundation with the matching brush (have you seen this amazing new innovation?) and a moxie lipstick not pictured), They’re real fine liner, nix lip butter, proactive cleansing wipes, mark fading pads, and shine control (review coming).
Now on to what you really want to see right?! THE GOODIE BAG! So Ipsy gives out goodie bags during “Happy Hour” With your registration you get tickets to take to a certain booth at a specific time in the afternoon. You make a line and they exchange your ticket for your goodie bags! Each attendee received 2 on Saturday and 2 different ones on Sunday.
The pink bag (from left to right): Cargo HD mascara, City Colors lipstick, Liner brush, Pixi eyeliner, Pixi lip butter, Temptu highlighter, BareMinerals mineral veil, and Sexy Hair hairspray, and Eva NYC shampoo and conditioner.
Purple bag (left to right): Cargo HD Mascara, Temptu Blus, City Color cheek stain, HSI Argan Oil, Sexy Hair sea salt spray, Em lipstick, liner brush, Eva NYC shampoo and conditioner, and Bare Minerals primer.
White bag (left to right): F21 Shimmer Stick, Josie Maran Cheek Gelee, Vincent Longo eyeshadow, China Glaze and L.A. Girls nail polish, Ardell Lashes, Benefit Porefessional sample, Dermalogica clear start overnight treatment, Pacifica lip shimmer, NYX eye palette, Laneige Water Moisture Cream (dying to try this!) and Pur Minerals lipstick pads (the colors are all single use swatches on individual cards…I’ve never seen this before)
Blue bag (clockwise left to right as best I can): Lush Mango Soap, L.A. Girls and China Glaze polish, Ardell lashes, Laneige BB Cream (dying to try this too, I’ve only heard AMAZING things), Josie Maran argan body butter, NYX Chunky Dunk, Vincent Longo lipgloss, F21 Lipstick, Pacifica lip butter, Dermalogica Clear Start moisturizer, F21 blue, and Pur Minerals moisturizer.
Are you going to go next year? I am just waiting for the official ticket announcement!!!
If you are interested in joining Ipsy based on this amazing event, their love for their fans, and the great bags you get every month (p.s. Can’t wait to see what I get this month!) , go HERE.